DROMOS
Brand Package · 2026
Maple Grove · Minnesota
01 / 25
δρόμος
DROMOS
Brand Identity System
DROMOS
01 · Foundation
The Name
02 / 25
From the Greek
δρόμος
/ˈðɾomos/, race · course · the run
Acts 20:24
"That I might finish my dromos and the ministry I received from the Lord Jesus."
The name carries two ideas at once, forward movement toward a destination, and a purposeful course with a calling at the end. Not aimless activity. A defined path, run with intent.
DROMOS
01 · Foundation
The Mission
03 / 25
What Dromos Is
A formation
& deployment
organization.
& deployment
organization.
01 · Identify
Believers with native credibility in specific cultural environments.
02 · Form
In formation across the whole of life, belief that reaches a Tuesday afternoon.
03 · Send
Back to steward influence, sport, wellness, work, family, civic life.
DROMOS
02 · Voice
Tone & Feel
04 / 25
Brand Voice
How it should
feel.
feel.
Dromos works in a gym, a boardroom, a locker room. It has to feel rooted and credible there, not like it belongs only inside a church building.
01
Purposeful & kinetic
There is movement. Direction. A course being run.
Movement
02
Serious, not heavy
This is good news. Not burden. Not solemnity for its own sake.
Weight
03
Credible in secular spaces
Earns the room before it speaks. No insider language.
Trust
04
Rooted
Ancient word. Timeless mission. Not trendy. Not slick.
Permanence
05
Integrated
Belief and action are one. The visual identity reflects that unity.
Wholeness
DROMOS
02 · Voice
Key Phrases
05 / 25
Used as headlines, captions, sign-offs
Finish
the course.
the course.
Primary · Sign-off · Apparel
Formed
to be sent.
to be sent.
Mission statement · About
Belief that
reaches Tuesday.
reaches Tuesday.
Hero copy · Positioning
Formation.
Deployment.
Community.
Deployment.
Community.
Three-up · Pillars
DROMOS
03 · System
Color Palette
06 / 25
Color System
Six colors.
One system.
One system.
Built around Ink and Bone as the foundational pair, the gravitas of charcoal and the warmth of cream. Terra carries the energy. Pine and Oxblood are reserved for category accents.
Primary · 01
Ink
HEX #0E1418
RGB 14 · 20 · 24
CMYK 88 · 78 · 67 · 92
PMS Black 6 C
RGB 14 · 20 · 24
CMYK 88 · 78 · 67 · 92
PMS Black 6 C
Primary · 02
Bone
HEX #EFE7D6
RGB 239 · 231 · 214
CMYK 5 · 6 · 17 · 0
PMS 7527 C
RGB 239 · 231 · 214
CMYK 5 · 6 · 17 · 0
PMS 7527 C
Accent
Terra
HEX #C24A1F
RGB 194 · 74 · 31
CMYK 14 · 81 · 96 · 4
PMS 7579 C
RGB 194 · 74 · 31
CMYK 14 · 81 · 96 · 4
PMS 7579 C
Category
Pine
HEX #1C3A2C
RGB 28 · 58 · 44
CMYK 79 · 47 · 78 · 56
PMS 5535 C
RGB 28 · 58 · 44
CMYK 79 · 47 · 78 · 56
PMS 5535 C
Category
Oxblood
HEX #6B1F1F
RGB 107 · 31 · 31
CMYK 27 · 86 · 73 · 24
PMS 7427 C
RGB 107 · 31 · 31
CMYK 27 · 86 · 73 · 24
PMS 7427 C
Neutral
Stone
HEX #6E665A
RGB 110 · 102 · 90
CMYK 48 · 47 · 58 · 21
PMS 7531 C
RGB 110 · 102 · 90
CMYK 48 · 47 · 58 · 21
PMS 7531 C
Default Pair
Ink on Bone (or Bone on Ink) is the dominant treatment. Terra is the only color used for emphasis at small scale.
Ratio
60 Ink · 30 Bone · 8 Terra · 2 Other
DROMOS
03 · System
Typography
07 / 25
Type System
Two voices.
One conversation.
One conversation.
A heavy grotesk does the work of presence, confident, athletic, readable at any size. A classical serif italic carries the editorial voice, for the Greek, for pull quotes, for moments that should feel rooted.
Display · Wordmark · Headlines
Aa
Archivo
800 / 900, Set in caps. Tight tracking.
800 / 900, Set in caps. Tight tracking.
Editorial Accent · Greek · Pull Quotes
Aa
Cormorant
Garamond
Italic · 500 / 600. Sentence case.
Garamond
Italic · 500 / 600. Sentence case.
Type Scale
72 / 0.92
DISPLAY
40 / 1.05
Editorial accent & pull quote.
22 / 1.45
Body, quiet, evenly tracked.
14 / 0.22em
LABEL · CAPS · TRACKED
Specimen
"Be doers of the word, and not hearers only."
James 1:22
FINISH
THE COURSE.
THE COURSE.
DROMOS
04 · Logo
Primary Wordmark
08 / 25
The Mark · Primary
δρόμος
DROMOS
Formed · Deployed · Sent
Foundation
Archivo Black, optical -45 tracking, baseline locked.
Greek Accent
Cormorant Garamond Italic 500. Always set in lowercase.
Path Rule
A short horizontal line with a terminal dot, the course, marked.
Signature
All three elements register against a shared baseline.
DROMOS
04 · Logo
Construction
09 / 25
Clear Space & Construction
Built on the height of the D.
Clear Space
Reserve a margin equal to the cap-height of D on all four sides. Nothing, no other type, no edge of frame, enters this space.
Minimum Sizes
DROMOS
Digital · 96px wide
DROMOS
Print · 0.5 inch
Don'ts
✗ Don't stretch or condense
✗ Don't recolor the wordmark
✗ Don't substitute the typeface
✗ Don't add drop shadows
✗ Don't rotate or angle
✗ Don't lock to a busy ground
DROMOS
04 · Logo
Lockups
10 / 25
Lockups · Variations
One mark. Five voices.
A · Primary horizontal
δρόμος
DROMOS
Finish the course
Default. All hero applications, signage, web headers.
B · Stacked w/ tagline
DROMOS
Formation · Deployment
Email signatures, footers, business cards.
C · Wordmark only
DROMOS
Constrained spaces. Apparel. Embossing.
D · Monogram mark
Avatar. Favicon. Patches.
E · Greek lockup
δρόμος
DROMOS
Editorial. Print covers. Long-form.
DROMOS
04 · Logo
On Light Backgrounds
11 / 25
On Light
Set in Ink. Always.
Bone · #EFE7D6
δρόμος
DROMOS
White · #FFFFFF
δρόμος
DROMOS
Bone 2 · #E2D7BF
δρόμος
DROMOS
DROMOS
04 · Logo
On Dark Backgrounds
12 / 25
On Dark
Set in Bone. Greek in Terra.
Ink · #0E1418
δρόμος
DROMOS
Pine · #1C3A2C
δρόμος
DROMOS
Terra · #C24A1F
δρόμος
DROMOS
DROMOS
04 · Logo
On Photography
13 / 25
δρόμος
DROMOS
Finish the course
A · Hero w/ overlay
DROMOS
Basketball · Foundation Phase
B · Lower-third
DROMOS
Maple Grove, MN
"Belief that reaches Tuesday."
DROMOS
05 · Marks
Mark Explorations
14 / 25
Symbol System
Four directions.
One family.
One family.
Each symbol can stand alongside the wordmark or replace it in tight contexts. They share construction grid, weight, and proportion, different visual answers to one question.
Direction 01
The Path
A start, a course, a finish. The simplest possible run.
Direction 02
The Word
δ
The Greek δ, ancient, lettered, unmistakable.
Direction 03
The Finish
The threshold, finish line, gate, the moment of arrival.
Direction 04
The Loop
Belief and action joined, a divided thing made whole.
DROMOS
05 · Marks
Direction 01 · The Path
15 / 25
Direction 01
The Path.
A run. A vector. A defined course.
The simplest expression of dromos: motion from origin to destination. The line is the run. The dot is the finish. Used as a divider, a signature, a header rule.
DROMOS
05 · Marks
Direction 02 · The Word
16 / 25
δ
Monogram
δ
Inverse
δρόμος
Direction 02
The Word.
An ancient letter. A modern mark.
The Greek letterform δ as monogram, and δρόμος as the editorial signature. Reserved for moments where the brand wants to feel old, not new. Print covers. Plates. Embossing.
DROMOS
05 · Marks
Direction 03 · The Finish
17 / 25
Direction 03
The Finish.
A threshold. A gate. The moment of arrival.
Five vertical bars, paired tall, paired short, like a finish line drawn upright. Used as a section divider, a closer, a stamp. Reads as posture: standing at the line.
DROMOS
05 · Marks
Direction 04 · The Loop
18 / 25
Direction 04
The Loop.
Belief and action made one.
A circle bisected by the path. Two ideas, the run and the home, held together. Used as a seal: certificates, partnership marks, organizational identity.
DROMOS
06 · Sub-Brand
Basketball Program
19 / 25
Sub-Brand · Athletic
Dromos
Basketball.
Basketball.
A athlete development rooted in faith environment, built for the long horizon.
The badge mark is a circular seal, credible in a locker room, ownable on a patch, distinctive at a distance. It carries the parent system's wordmark and color, but earns its own posture.
Phase 01
Foundation
G3–5
Phase 02
Development
G6–8
Phase 03
Refinement
G9–12
DROMOS
06 · Sub-Brand
Basketball Applications
20 / 25
Sub-Brand Applications
Patch. Court. Wall. Court-side.
Chest patch · 3" embroidered
DROMOS
07 · Social
Instagram · 1080×1080
21 / 25
Instagram Square · 1080×1080
Three templates.
Same family.
Same family.
Each post leads with one of three layouts: Quote, Announcement, or Photo with overlay. Bottom-left wordmark is constant across all three.
James 1:22
"Be doers of the word, and not hearers only."
DROMOS
Cohort 02 · Now Open
FORMED
TO BE
SENT.
TO BE
SENT.
Apply by July 15
dromos.run/apply
DROMOS
DROMOS
07 · Social
LinkedIn Banner · 1584×396
22 / 25
LinkedIn · Banner
Personal profile cover.
NT
Nick Tofteland
Founder, Dromos · Maple Grove, Minnesota
Formation. Deployment. Community.
Specs · 1584 × 396 px · Safe area: avoid bottom-left 264 × 264 (profile photo crop)
DROMOS
07 · Social
Open Graph · 1200×630
23 / 25
Link Preview · OG & Email
When the link travels.
δρόμος
DROMOS
"Be doers of the word,
and not hearers only."
and not hearers only."
James 1:22
DROMOS.RUN
A · Default · 1200×630 · Article share
Cohort 02 · Apply
FORMED
TO BE SENT.
TO BE SENT.
Six leaders. Twelve months. The work of becoming what we say we are.
DROMOS
DROMOS.RUN/APPLY
B · Campaign · Cohort open
DROMOS
08 · Stationery
Letterhead · Email Signature
24 / 25
Letterhead · US Letter
δρόμος
DROMOS
12345 NORTHWEST METRO BLVD
MAPLE GROVE, MN 55369
DROMOS.RUN
MAPLE GROVE, MN 55369
DROMOS.RUN
May 9, 2026
Dear Friend of Dromos,
Thank you for the conversation last week. The shape of what we are building has begun to clarify, and your questions sharpened it considerably. As promised, here is the working draft of the cohort framework, formation, deployment, and the community that holds them together.
We do not believe a Tuesday afternoon should run by a different logic than a Sunday morning. The course before us is to make that conviction visible, in a gym, in a boardroom, in the texture of an ordinary week. Your partnership in this would mean a great deal.
Faithfully,
Nick Tofteland
FOUNDER · DROMOS
501(c)(3) NONPROFIT
Email Signature
—
NT
Nick Tofteland
Founder · Dromos
MAPLE GROVE · MINNESOTA
612 · 555 · 0124 · DROMOS.RUN
612 · 555 · 0124 · DROMOS.RUN
FORMED TO BE SENT
Business Card · Front & Back
δρόμος
DROMOS
FORMATION · DEPLOYMENT
Nick Tofteland
FOUNDER
NICK@DROMOS.RUN
612 · 555 · 0124
DROMOS.RUN
612 · 555 · 0124
DROMOS.RUN
DROMOS
09 · Merch
Apparel & Merch
25 / 25
Apparel · Merch · Patches
The brand at hand.
Cohort gear is given, not sold. The mark earns the wearer; the wearer represents the mark.
A · Tee · Bone on Ink
B · Hoodie back
C · Embroidered patch
D · Cap · Front panel
E · Tote · Natural canvas
F · Bottle · Cohort gift
G · Stickers
DROMOS
δρόμος
FINISH THE COURSE
DROMOS
End
Brand Package · 2026
26 / 26
δρόμος
FINISH
THE COURSE.
THE COURSE.
Maple Grove · Minnesota · Founded by Nick Tofteland